NowFloats is a Hyderabad based technology company which helps offline businesses become relevant online by enabling them an easy-to-use app.
The company witnessed a hike of 50.36% in its manufacturing customer base in 6 months’ time between 2016 and 2017, following the customization of its offering to the segment.
Further elaborating on its new business attitude, Ronak Samantray, Co-founder & Chief Software Architect, NowFloats said, “NowFloats was incepted with the idea simplifying solutions in a way that was equally effective for any small and medium business. However, we soon realized that by customizing our offerings and making it vertical specific we could facilitate our customers better. Recognizing the potential of our realization, we focused on manufacturing vertical and witnessed a surge in our customer base in almost no time. Our transition from vertical-agnostic to vertical specific approach has emerged to be profitable for our clients by manifolds.”